Chick-fil-A’s a brand that’s traditionally spent most of their marketing dollars in broadcast. As their digital and social AOR, we brought them into the present, helping them find their distinct brand personality on social. We started by creating a comprehensive voice and tone guideline, then quickly built out their social presence across new and existing platforms, creating everything from hardworking delivery posts to Snapchat lenses to branded GIPHY sticker suites to content and video featuring their cows and team members.

Featured work, from top to bottom:

“Eat In” delivery post - When the pandemic hit and Chick-fil-A was looking to drive delivery, a simple tweak to their tagline helped us say it all in two words.

The Chick-fil-A Virtual Band - Chick-fil-A wanted to find a way to share a little smile at a time when customers needed it most. So we created the first-ever Chick-fil-A virtual band, compiling submissions from kids all over the country jamming out to the Bobby Day classic, Rockin’ Robin. Then, we edited together the footage and shared it out on our social channels, proving that even though we’re all apart, it’s the little things that help us band together.

GIPHY Sticker Suite - A library of branded GIFs served as a great gift to fans and guests to help them celebrate all the little moments in their lives with Chick-fil-A.