I’m Lauren — a senior creative leader with 20 years of marketing and advertising experience.

I’m a storyteller and creative by trade, but a builder at heart. Which is why I’ve spent the past five years at Fidelity Investments building teams from scratch. First, a 35+ person creative and production organization that turned Fidelity’s social media presence into an industry-leading content engine. Then, a new Editorial Creative and Production capability that’s packaged Fidelity’s thought leadership into award-winning podcasts and serial content franchises.

Along the way, I’ve helped brands across every category find their voice and purpose. I’ve cooked up scrumptious work for Chick-fil-A despite being a lifelong vegetarian. I’ve written an award‑winning invisible‑ink ad for L.L.Bean that only appears when you’re outside. I’ve convinced two highly regulated financial institutions to run campaigns featuring flying acrobats and skydiving grandmas. And I’ve launched a viral Roblox game that uses pancakes to teach kids about money.

At home, I’m Chief Mom Officer to Addie (9) and Henry (7) whose shenanigans keep me on my toes and the wine industry thriving.

Thanks for stopping by.