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Lauren Croteau

Creative Director / Writer

  • Work
  • About
  • SAY HEY

hi, i’m lauren.

A Creative Director/Copywriter with 15 years of advertising experience working on brands like Chick-fil-A, L.L.Bean, JFK Library, goPuff, Staples, Fidelity Investments, and T.Rowe Price.

Right now, I work as a Creative Director at The VIA Agency in Portland, Maine, where I convince people to buy chicken sandwiches despite being a lifelong vegetarian. Recently, I launched a brand campaign for L.L.Bean featuring an ad that could only be read when exposed to sunlight. And, despite spending most of my paycheck on shoes, I’ve also been able to convince two different financial services companies to run campaigns featuring flying acrobats and skydiving grandmas.

In my not-so-spare time, I serve as Chief Mom Officer to Addie Lou, 4, and Henry, 2, whose shenanigans keep me busy and the wine industry thriving.

Thanks for stopping by!

 
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