Chick-fil-A
Eat Mor Chikin
To introduce Chick-fil-A to social, we brought back one of their beloved brand assets - the cows - showing an understanding of platforms like Twitch while staying true —er, moo — to our brand tone and sensibility.
Social & Digital
On social, we searched our feeds for customer stories that showed the little things that help them enjoy Chick-fil-A with the people they love. Then, we animated them and served them up as whimsical stories we shared back with our audiences.
Chick-fil-A is all about delivering the little things that make their customers feel seen and cared for. But during COVID, a a time when people could physically not gather in their restaurants, we set out to deliver a little Chick-fil-A magic to our customers and team members.
The Little Things
Team Member Stories
To help humanize the brand on social, we interviewed team members from different locations around the country, learning how they deliver #TheLittleThings.