Pancake Empire Tower Tycoon

Teaching the next generation of investors about money, one pancake at a time.

Fidelity on Roblox

We created an exclusive game for Roblox, inviting the next generation of investors to learn about money through gameplay. The activation went viral within the first 24 hours of being released, with page views exceeding those of the NHL and Nike - before a single dollar was spent on paid advertising.

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Fidelity on Social

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Chick-fil-A